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best effective email marketing tips 2023

best effective email marketing tips 2023

What email marketing objective is important to the success of your store? If you want to attract more visitors to your online store, you will most likely turn to social media marketing or search engine optimization (SEO).

Email marketing plays a key role in encouraging customers to make a second or subsequent purchase and can help increase customer retention, thus reducing the cost of making a new purchase.

You can help your email address your customers personally by using the right tools to do so.To do this, you just need to set up the right strategies, but after preparing these strategies and before you hit the submit button, you need to ask yourself the following questions:

  • Will this card benefit your long-term goals? Or will it only benefit short-term goals?
  • What is your measure of success?

what are 17 email marketing tips for 2023?

Email marketing best practices are timeless, but the best ways to implement them are changing along with the rest of the world.

1. make a subscriber database

There are many ways to separate, but here are some of them:

  • Demographics - Use your CRM to get an email list based on a specific site.
  • Interaction: You can forward or forward another slightly different email to subscribers who didn't open the first one.
  • Customer Journey Stage - Present your offers to new and old customers.
  • To do this, you need to establish terms and conditions on an email platform.

2. target your messages

According to research by Janrain and Blue Research, 96% of consumers said they received non-targeted information or advertising, such as:

  1. They don't seem to know the customer.
  2. Errors in basic customer information.
  3. Deliver consistent messages across different platforms.

Personalization can also bring the following benefits:

  • Personalized subject lines can drive 50% higher open rates.
  • Personalized emails have a 122% ROI.

3. Stick to a specific schedule

You can send emails to your customers on a weekly or monthly basis, but you must maintain a consistent schedule. This strategy will make the customer anticipate when the message will arrive and will create a sense of suspense for the customers.

To find out the best times to send your messages, try sending them on several different dates, and test the dates that offer the best interaction. 

4. online timer

A poor mobile experience makes 52% of users less likely to do business with a company, and 53% say they will leave a site after three seconds without loading. With 70% of emails opened on a mobile device and all calls to action returning to your site, mobile optimization is key.

Here's what it looks like on mobile:

  • All important texts can be read from one screen without moving.
  • The email and landing page load quickly.
  • There are light buttons that can be pressed.
  • Easy eye font type, size, and color.
  • On a related note, learn about Google's first mobile algorithm update for 2021 here!

5. Reconnect with inactive subscribers

While it's important to have a constant flow of new customers, don't forget your existing customers! You can often re-engage a lapsed customer or reader with an attractive offer and appropriate email copy. Review your data to see what kind of content it has interacted with before, and submit the new and improved version. Or simply offer a discount!

6. use A/B testing to determine the perfect email

email marketing tips advise you to Use A/B testing to learn more about your subscribers. Test subject lines, copy, layout, call-to-action language, button color, images, and more. As with any A/B test, change one thing at a time so you can draw clear conclusions.

For example, if you're promoting a free guide to drive traffic to your site, here are some variations on the theme:

  • 10 ways to email marketing tips 
  • Can you lose site traffic? 10 easy tips
  • 10 Ways to Increase Traffic to Your Site [Free Guide]

This way you can see which words (such as "download" or "guide") resonate with readers, or if they react more to prevention or goal-oriented tone.

7. Prepare emails to avoid missing opportunities

A triggered email is an email that is sent automatically after the customer takes a certain action. Triggered emails have a 70.5% higher open rate because you reach your readers as they interact. For example, you can send:

  • Notification email shortly after cart abandonment.
  • After completing the request for feedback.
  • Review the order shortly after purchase.
  • Welcome message after packing.
  • Sample welcome email from moose

8. Upbringing leads to customers

For B2C companies and low-cost offers, a new subscriber to your email list can become an instant customer. But for large purchases and B2B marketing, the decision involves more research and careful thought. With Nurture's emails, you can send a series of emails that build trust and offer additional offers.

The content marketing funnel is used to send relevant offers in your email marketing

For example, Someone signs up for your list and receives a welcome email. The following emails ask them:

  • Download the pocket guide
  • Download an e-book
  • Join a webinar
  • Read a case study
  • Book a consultation

All of the content you provide is high quality and useful and each "request" is just a small addition to the content before it, so when you ask them to book a consultation, they are more likely to do it! Sponsorship is essential in all lead-generation processes.

To help you craft your email series, the following email templates may be helpful.

9. Using emotion to communicate

Each pain point and customer desire corresponds to an emotion. If you're an accountant, your clients want to stop worrying about not paying their taxes on time. They want to feel reassured that they will get the maximum return.

If you use an analytics platform, your audience will want to stop stressing about their reporting. 

10. Avoid falling into the spam trap

Email marketing professionals have trouble classifying messages as spam. And if private messages end up in the spam list, it's difficult for professional marketers to retrieve them. But there are a few simple steps you can take to protect yourself from falling into this trap:

11. Show your values

Today's customers expect a lot more from a company than they did in the early years. They want to give their money to the companies they support, whose missions align with their core values ​​and which they view as more than just a means of generating revenue. They also desire more vulnerability and transparency.

You can use email marketing tips to show your values ​​in different ways:

  • Call them directly: eg, “At Flockjay, no one flies alone. With our new service center, you will have human support available 24/7…”
  • Share milestones in your social responsibility initiatives, such as how many trees your product has saved this year or if your proceeds are donated to an organization you support.
  • Close each post with an inspirational quote that speaks to your values.

12. Tell a story

The stories are memorable and engaging whether it's three sentences or three hundred pages. Here are some ways to use stories to improve your email marketing results:

  • Tell a short story about your latest product or service and how it came about. Readers will be interested to see the end result, and they will also be reminded of the higher quality of your offerings.
  • Share a short version of a success story, and link to the full story for more details.
  • Better yet, you can start by describing the customer problem in a way that will resonate with your customers (think of the P-A-S formula), end with concrete (quantifiable) results, and "How did we do that?". and CTA "Find it here".
  • Be creative and tell your story as a starting point for the rest of your emails. Sleeknote provides a great example of an email marketing technique (although we recommend removing all line breaks for better readability).

13. Create mobile-friendly messages

47% of emails are read using mobile phones. There are a few important points that help you create mobile-friendly emails, such as: writing the content of the message in one column so that all words fit on the mobile screen, and using a font size that is suitable for mobile display. the devices

In addition to placing CTA call buttons in clear places, it is easy for the customer to click on them. Multiple versions compatible with different devices contribute to the success of email marketing. It helps to avoid design problems. That's why it's a good idea to add an icon to the mobile version to view the content in the browser.

14. Find the right time to send the email

 sending marketing emails in the best ways is:

  1. during the day
  2. on a weekday
  3. Not on Monday
  4. in the middle of the week

However, these are general standards and may differ for your particular client. Also, with the increase in remote work due to the pandemic, people's schedules have changed, so it's worth re-evaluating. Run A/B tests and use your data to find the best times to send marketing messages to your customers.

15. Use dynamic content

Dynamic content is another way to personalize your marketing. With this email these marketing tips, your email content is automatically modified based on reader criteria such as gender, geographic location, purchasing patterns, or behavior on your website.

Customers will receive the same form but see different images, offers, and, calls to action.

Illustration of how dynamic email content works


Another example of dynamic content is including a countdown timer in your email or a blog or social media live feed.

16. Try plain text emails

I know what you're thinking: plain text!? But this is not a mistake. Between motion graphics, cutting-edge designs, and modern aesthetics, there is a growing appreciation among consumers for simpler content. Not only do plain text emails fit this trend, but they also look better on smartphones, smartwatches, and voice-enabled devices; And travel seamlessly through spam, security, and privacy filters.

17.Use the company's official name

  • If you use English to write messages, it is not a good idea to capitalize all the letters in the message title.
  • Be sure to add an unsubscribe button.
  • Please indicate the reason for receiving this message. for example; You are receiving this message because you have signed up for our brand mailing list.

How to improve email marketing?

best effective email marketing tips 2023

Use these email marketing tips to achieve your goals

Email marketing can be used in many ways: to promote a new product or service, create an unforgettable customer experience, convert customers to customers, build your brand identity, and connect with your audience on a deeper level. 

email marketing tips 2023

  • Share your subscriber database.
  • Personalize your messages.
  • Mobile optimization.
  • Reassociate with inactive subscribers.
  • Use A/B testing to determine the perfect email.
  • Set up trigger emails to avoid missed opportunities.
  • Taking care of subscribers and customers.
  • Use emotion in your email copy.
  • Show your values.
  • Tell a story.
  • Find the right delivery time.
  • Try dynamic content.
  • Try plain text emails.


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