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Top 5 Email Marketing Software tools for 2022-2023
Top 5 Email Marketing Software tools for 2022-2023










How does email marketing software work? Email marketing services and tools allow you to get the highest possible return on investment by automating your workflow, tracking email opens, the number of clicks and replies, and getting more subscribers to your mailing list.





But sometimes it can be difficult to know which is the best email marketing service. That's why we've created a comparison list of the top five email marketing services for your business.


It can be difficult to know where to start when looking for the right email marketing service.


Here are some of the things to consider before subscribing for an account:


  • Cost: How much are you willing to invest in an email marketing service?
  • Ease of Use: What is the learning curve for this program?
  • Effectiveness and Benefits: Can the service do what it is supposed to?
  • Support: they are helpful and available at all time






Luckily for you, we've rounded up all of these aspects for each of the top five email marketing services so you don't have to research them yourself.




















Which tool is best for email marketing software?






Which is the best free email marketing service? E-marketing is one of the most cost-effective initiatives for small businesses. According to the Direct Marketing Association, email marketing sees an average return on investment (ROI) of 4,300 percent for businesses in the United States.

















ConstantContact.com (Best for Small Business)




Free trial: 60 days (Free trial link)

Cost: $20 per month


Constant Contact was founded in 1995 in Brooklyn, and Endurance International Group acquired a large percentage of that company in 2016. It acquired 600,000 customers in 2015 and that number has been rising ever since.


Prices will start at $20 per month for a plan with up to 500 subscribers. Then they will determine the price of your package by the number of your email contacts.


They also offer a free 60-day trial.


They provide a list of menus and instructions here that can be useful for users who have not used an email marketing service before.


Constant Contact offers templates that work for everything from restaurants and blogs to real estate as well as e-commerce and retail.


You can track your message open rates and click-through rates for each campaign right on your dashboard, so you'll always know how each campaign is performing.






Constant Contact will help you create a new email list or import an existing one that you can upgrade to.






The EventSpot tool is great for scheduling any upcoming events you might be hosting or attending and then disseminating information about the event through emails and social media posts.






With the Social Campaigns tool, you can create downloads or coupons to share across social networks.






These features can keep your existing followers connected and attract new followers.






The company also offers live chat, email support, and Hatqi support for users, so you'll always be able to get the help you need and it's one of the best Email Marketing Software.















MailChimp.com (best for bloggers)


MailChimp was built in 2001 in Atlanta. The Rocket Science Group owns this company and has the best email marketing affiliate program.


Millions of people and businesses use MailChimp, and the company claims its users send over a billion emails per day from its software.


There's a free trial so you can try MailChimp before opting for the paid plan.


You don't have to provide your credit card details if you use the free plan.


With the free plan, you can send 12,000+ emails each month as long as you don't have more than 2,000 subscribers on your mailing list.


Paid plans start at $10 per month while the professional level is $199 per month.


The size of your listing affects the cost of your plan.


Just like Constant Contact, MailChimp has a large list of tips and resources.


If you are in the initial stages of creating email marketing, this tool is very reasonable and easy to use no matter what industry you are in.


If you don't have a lot of extra money or time in your budget, MailChimp might be the right email marketing service for you.


There are tons of email templates to try, and you can compare several different emails with A/B testing.


That way, you'll always know which emails are performing the best.


You can also link your MailChimp account to your Google Analytics account to keep track of which links and commands are clicked. Support options include live chat and email support. But they do not currently have phone support.






















AWeber.com (Best for Ecommerce)




AWeber was founded in 1998 and has been around for a while and has the best companies to affiliate market for.


The service is owned by AWeber Systems, Inc., also known as AWeber Communications.


Over 100,000 small businesses are using this company to grow their followers and send emails.




But with a drag-and-drop editor, you can customize pre-made email templates or create your own from scratch.


A 30-day free trial is available from AWeber so you can try before you buy.


Starting atdollarsllar per month for the plan with up to 500 subscribers. The costs increase depending on the total number of your subscribers.


If you have an email list of over 25,000 subscribers, AWeber will assign you a price based on your needs so we explain Email Marketing Software.












GetResponse.com (best for beginners)

 

Simon Grabowski founded GetResponse in 1999, a year after founding AWeber.


The company's global headquarters are in Gdansk, Poland, but it also has offices in multiple locations around the world.


GetResponse is privately owned and available in 21 different languages. This tool is used by more than 35,000 customers in over 182 countries.


This program offers a 30-day free trial so you can try GetResponse to decide if it's the right email marketing service for you.


It starts at $15 per month for up to 1,000 subscribers.


For 5000 subscribers you pay $49 per month. When the list size reaches 10,000 subscribers, the price is $165 per month.


If you have 100,000 subscribers, expect to pay $1,199 per month.


If you prefer to pay annually, you will get an 18% discount.


If you pay two years in advance, you get a 30% discount.


Perfect timing predicts the best time of day to automatically send emails to subscribers, which can help you increase message open rates by up to 23% and click-through rates by 20%.



You can activate the perfect timing feature with a click of a button.


A/B testing is available with this software. You can also set up an auto-reply, segments for subscribers, prioritize messages, and much more.


Extensive resources such as white papers and guides are available so you always know how to use each feature.


Support is available via phone, email, and live chat.


 











ActiveCampaign.com (best for organizations)

 


Founded in 2003, ActiveCampaign is located in downtown Chicago and owned by ActiveCampaign Inc. More than 100,000 small businesses use this tool.


A free trial is available for the first 14 days, so you don't have to stick to a plan with ActiveCampaign until you're sure you love this software.


It starts at $9 per month for up to 500 subscribers, but increases as your list grow.



You can use the slider to set the number of contacts you have and get the price for each plan.



You can schedule a 30-minute phone call or a physical meeting at the corporate headquarters to get detailed information about the service.


 Chat is free if you have a Plus or Enterprise account and costs $65 if you don't subscribe to those plans.


If you are a novice email marketer, ActiveCampaign is easy to use and understand.


You can create custom email opt-in forms for your website and social media posts, run A/B tests, run date-based campaigns, import contacts and audiences, and more.


Instructions and getting contacts are also available, so you'll know what makes you a priority over others.



Text messaging is also available, allowing you to combine email efforts with text messaging.


This is a great feature as SMS marketing continues to grow in popularity and effectiveness.


In fact, according to EZ Texting, 75% of millennials prefer SMS communication to other forms of advertising and surveys.


Instructions on how to use each feature and tool can be found here.


Support options include email and live chat. Weekly training seminars are also available for users.

























Which Email Marketing Software Should You Use?
















Top 5 Email Marketing Software tools for 2022-2023








If you're not making the most of your email lists with your email marketing software, you're saying goodbye to some profits.


Email marketing services simplify the management of email campaigns, lists, and audiences.


Make sure you choose the service that best suits your budget and needs.


If you've never used email marketing before, start with a tool that offers a simpler interface.


Constant Contact is great for all types of businesses, but if you're an eCommerce business, you should first consider what it offers.



 MailChimp is affordable, easy to use, and offers tons of features like ready-made templates.



AWeber has been in email marketing since 1998, so they know what they're doing.

They also host webinars so you can get the most out of their service.



GetResponse has been in the field as long as AWeber and they are a global force when it comes to email marketing.


It's a perfect timing tool that allows you to automatically send emails at the best time for each contact.




 ActiveCampaign provides instructions and contact targeting is also available, so you'll always know which contacts to follow first.

The company also offers SMS marketing.

read more: How to Become a Digital Marketing Analyst
















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